ISSUE NO. 07
April 20th 2016
Two things stimulate my creativity: Buti Yoga and relaxation out in the sun. Buti Yoga balances my body and quiets any mind chatter that hinders my ability to see my future path. After an amazing workout, I feel rejuvenated and full of ideas and how to implement these ideas into business strategy or product development. Relaxation in the sun helps me with critical thinking and personal development methods. When I'm giving my body the time it needs to replenish, I get flooded with information and avenues to put these ideas into practice in my business. There's one catch - I don't stop relaxing to write down the ideas. I acknowledge them and allow them to come back to me if they are meant to be expanded upon once I'm back at the office.
I feel my best when I've helped a client achieve a personal breakthrough - whether it's weight loss or bringing a brand identity to life - helping other people realize their goals makes me feel the most successful and content.
My favorite childhood memory is getting my first front tuck in gymnastics. I developed much faster than the other girls and my coaches used to treat me like "the fat kid." They'd say mean things behind my back about my leotard and my development and it totally crushed my spirit. One day I asked my coach if I could try my front tuck. Her response indicated that I was too heavy to land it without hurting myself. Needless to say, I nailed that shit and began competing it and smiled every time I'd beat her other "skinny" girls at competition.
Early on in the development of Buti Yoga, other companies tried to acquire us. Thankfully, I knew how critical it was to control our brand development at an early stage–without letting outsiders change our course. Now, we're 5 years into our business and INC. magazine just informed us we have been chosen as one of the 500 fastest growing companies in the US. I attribute that to staying the course and caring about our brand culture, community and identity above and beyond profits or scale at an early age. I made that decision among opposition from my advisors. It's victories like this that make me really proud to be our company's CEO. It's not the most luxurious job and it's very challenging with kids BUT I am eternally grateful that I get to see my hard work pay off with women's transformations across the globe.
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